Understanding NEET people

Challenge

Career Connect helps young people and adults to achieve their potential by providing high quality, professional career, employment and training services.

Career Connect identified a group of individuals that have continued to stay ‘not in education, employment or training’ (NEET) and wanted to have a better understanding of the reasons for this phenomenon, in order to develop a more appropriate service for this particular group of users. 

Solution

The project provided a detailed assessment of the impact of Career Connect’s services and recommendations for future service development. The research included:

  • Analysis of the company’s service provision, through the review of documentation, website, key performance indicators and reports;
  • Staff interviews to develop a more in depth understanding of the services provided;
  • Analysis of quantitative data, User segmentation and in-depth analysis to identify key trends and patterns in user journey and success;
  • Targeted survey of service users to analyse their perceived impact of the service received and possible areas of development. 
Impact

Researchers used a combination of interviews, data reviews and surveys to investigate the key factors that enable young people to successfully transition to education, employment and training and the impact of Career Connect in this area. 

The findings offered clear guidance on how Career Connect could build upon their impact in this area and achieve more impactful interventions in the future.

Research team 
  • Janett Adler – PhD researcher in Graphic Design and Future Technology (Manchester Metropolitan University, School of Art)
  • Sam Bateman – PhD researcher in Business Administration (University of Manchester, Alliance Business School)
  • Jon Bebb – PhD researcher in Philososphy (University of Manchester, School of Social Sciences)
  • Helen Cheng – PhD researcher in Business and Management (University of Manchester, Alliance Business School)
  • Amy Cortvriend, PhD researcher in Criminology (University of Manchester, School of Social Sciences)
See more on this project

Collaboration Labs Case Study – University of Manchester

Testimonials

This research produced unique insights and body of data that will be of significant value in developing our services…it has been a pleasure to work with a team of enthusiastic and insightful researchers.

Simon Bean / Assistant Director, Career Connect

This has been an exciting and fulfilling experience for me, because I’ve put to use the research skills that I built in my PhD, as well as my communication and collaborative work skills.

Dr Mayra Morales Tirado / Alliance Manchester Business School, The University Of Manchester