Developing digital engagement in African countries

The British Library

Challenge

The British Library is the national library of the UK. It provides information services to academic, business, research and scientific communities. Its collections include artefacts from every age of written civilisation.

The British Library is committed to engaging international audiences with its digital collections. The British Library has identified a specific need to increase engagement in regions whose cultures and histories are reflected most strongly in their collections, this includes African countries.

This goal poses two challenges:

Firstly, internet access and library infrastructure varies in the region and there may exist barriers to digital engagement (eg. widespread use of mobile phones requires mobile-friendly interfaces);

Secondly, digital engagement will only be meaningful and effective if it is user-driven. The British Library needs to identify the resources and engagement opportunities that are truly relevant for libraries and users in African countries.

 

Research team 
  • Fiona Lakareber, School of Social Sciences, The University of Manchester
  • Kylie Gilchrist, School of Arts, Languages, and Cultures, The University of Manchester
  • Frances Liddell, School of Arts, Languages, and Cultures, The University of Manchester
  • Emeka Joseph Nwankwo, Humanities, Languages and Social Science, Manchester Metropolitan University
 
Solution

The Research Team produced a comprehensive report on digital engagement among the British Library’s target audience and four case study countries, offering deeper and more nuanced insight into how their digital and online services are accessed currently. The research approach consisted of four parts:

  1. Qualitative literature review on four case study countries – South Africa, Nigeria, Uganda, and Kenya – to explore access to digital resources in public and university libraries; library and internet infrastructure; social media engagement in libraries and socio-economic and cultural factors.
  2. An analysis of secondary quantitative data on internet use in these countries.
  3. An analysis of Google Analytics data from the BL’s website.
  4. A survey of libraries in all four countries.

The report included actionable opportunities to build better relationships with communities and recommendations on how to embed anti-imperialist and decolonial approaches to heritage custodianship.

Impact

Findings noted several major factors shaping engagement with the British Library’s online collection including socio-economic, age, and ‘digital divide’ factors, internet infrastructure, ICT and social media use, and the role of partners in e-resource collection development. Based on these findings, the team offered the following recommendations to the British Library:

  • Foster mutual engagement by devising an outreach strategy with the African Library and Information Associations and Institutions or another consortium based in the region; and by promoting scholarship in Africa among international audiences by implementing a programme of blog posts by authors based in African countries.
  • Improve digital accessibility by creating a more mobile-friendly website and support digital learning by collaborating with Digital University in Africa.
  • Harness social media by expanding its network of followers and producing digital collection tours for YouTube.

 

What participants are saying

With this project’s tangible findings, backed up by the very thorough literature review and background research conducted by the team, we will be able to suggest amendments to current practices and strategies in all of those departmental areas. One of our main organisational goals is to open up the library’s collections for everyone, everywhere, and this report will certainly help us understand how we can widen access to, and engagement with, the BL’s online offerings by users in African countries. We would definitely recommend [the Collaboration Labs] programme to other partners in the future. It was so valuable to have four minds dedicated to answering some of the questions that we have wanted to address for some time, and useful to have the perspective and freedoms of academics outside of our organisation.  

Eleanor Cooper
British Library International Engagement Manager

The project has provided us with an opportunity to explore new fields of research and use different research methods from our PhD work. This has also been beneficial from a research perspective also as it has provided us with time away from our own research projects and focus on something new and stimulating. Collaborating with a partner has also been a great experience of learning to work within a set of parameters and ensuring that the work carried out reflects the partner’s overall needs and objectives for the project. This has also been a useful experience in working as a team to pull together a large research report, and we have learnt to delegate and work with others, which is different from writing up an individual PhD thesis.  

Frances Liddell
The University Of Manchester

This project was founded by the Economic and Social Research Council, in collaboration with the North West Consortium Doctoral Training Partnership and the School of Arts, Languages and Cultures at the University of Manchester, as part of the Collaboration Labs programme.